Timely follow-up is the hidden key to B2B lead conversion. Our latest poll found 100% of teams cite delayed follow-up as their biggest barrier to turning leads into revenue.

Discover why hesitation costs – and how businesses can bridge the gap between marketing and sales to unlock real results.

In B2B marketing, budgets don’t just show spend – they show priorities. They reveal where businesses believe the best opportunities lie, and just as importantly, which tactics are being left behind.

As the second blog in our series that looks at B2B lead generation, we turn our focus from underperforming lead generation in the first blog, to where teams are focusing their budgets – and what that reveals about shifting priorities in lead generation.

A recent TCB survey revealed a clear challenge: most B2B professionals feel their lead generation is underperforming. Over half admitted efforts aren’t hitting targets, while only a third reported being on track. Common hurdles include complex buyer journeys, limited internal resources, and fragmented data.

Successful companies overcome these challenges by prioritising the right leads, implementing structured follow-ups, using data-driven insights, and aligning sales with marketing. At TCB, we help businesses turn underperforming campaigns into consistent, high-quality pipelines that deliver real results.

Cut through B2B jargon with TCB. Simple answers to lead generation, qualification, ABM, social selling & more - no fluff, just clear answers.

New UK unfair dismissal laws could limit flexible hiring for sales, marketing & customer service. Learn how to stay agile & compliant with scalable outsourcing.

Learn how to outsource industrial B2B lead generation & qualification effectively. Avoid common pitfalls & boost ROI with expert insights and practical tips.

How to Qualify Marketing Leads in the Industrial Sector: 4 Essentials for Better ROI

Learn how to qualify marketing leads in the industrial sector using proven frameworks like BANT. Improve conversion rates, boost ROI, and streamline sales.

Can Lead Qualification Be Fully Automated? Pros, Cons & What Businesses Need to Know

Wondering if MQL & SQL lead qualification processes can be automated? MD, Andi Catt offers her view on the pros & cons of automation & human intervention.

How to Win Back Lapsed Customers & Drive Revenue

Want more sales leads? Discover how re-engaging your lapsed and dormant customers can generate fresh leads at a fraction of the cost of new customer acquisition.

Warm data doesn’t always guarantee successful sales outreach campaigns, as '“warm” can mean different things to different people. In this article, we take a look at the complexities and challenges warm data poses for sales outreach campaigns, offering practical advice along the way to help you deliver more successful campaigns.

Is bad data killing your marketing? From wasted resources to low-quality leads, we’re uncovering how bad data impacts marketing strategies & how to overcome it.

Andi Catt shares her thoughts on communicating on video calls, including understanding the different listener types to help promote better audience engagement.

Discover the key considerations for choosing the right live web chat platform for your business, ensuring it delivers excellent customer service and a good ROI.

Expanding your business overseas? Make sure it runs smoothly & successfully by discovering the best way to generate leads to establish an effective sales pipeline from the start.

Is Poor Lead Data Collection Sabotaging your Sales Success?

Discover how poor lead data collection processes can impact your sales funnel, plus expert insights on the most effective data gathering tactics to implement.

Before the team at TCB pick up the phone to reach out to your prospects, it is crucial that our team are fully conversant with your offer.

Want your live web chat to deliver better customer service and ROI? In this blog we look at 5 common web chat mistakes and how to avoid them for better results.

Are you getting the most from your webinar follow ups? TCB's Andi Catt gives her expert insights on how to maximise ROI from webinars and avoid leaving money on the table through effective webinar follow up processes.

Beating Sales Lead Wastage: Boost ROI with Smarter Lead Qualification

Discover how to reduce sales lead wastage and increase ROI by using smart lead qualification and nurturing strategies that turn more leads into conversions.

Discover how live web chat boosts customer satisfaction, increases conversion rates, and improves loyalty. Learn why B2B brands are using chat to support the full sales journey.