
The TCB Blog: B2B marketing insights, news & more
Welcome to the TCB blog - where we share what we’ve learned from years of helping B2B brands grow. Our blog is where we explore the big ideas behind intelligent B2B customer engagement, from multilingual outreach and lead conversion to customer experience and data strategy.
Whether you’re a marketer, sales leader, or just curious about what goes on behind the scenes, you’ll find practical advice, ideas and insights designed to help you connect with customers and build commercial momentum.

Protecting Commercial Agility in the Face of UK Employment Law Reform
New UK unfair dismissal laws could limit flexible hiring for sales, marketing & customer service. Learn how to stay agile & compliant with scalable outsourcing.

Industrial B2B Lead Generation & Qualification: The Right & Wrong Way to Outsource
Learn how to outsource industrial B2B lead generation & qualification effectively. Avoid common pitfalls & boost ROI with expert insights and practical tips.

How to Qualify Marketing Leads in the Industrial Sector: 4 Essentials for Better ROI
How to Qualify Marketing Leads in the Industrial Sector: 4 Essentials for Better ROI
Learn how to qualify marketing leads in the industrial sector using proven frameworks like BANT. Improve conversion rates, boost ROI, and streamline sales.

Can Lead Qualification be Fully Automated or Should There be a Human Element?
Can Lead Qualification Be Fully Automated? Pros, Cons & What Businesses Need to Know
Wondering if MQL & SQL lead qualification processes can be automated? MD, Andi Catt offers her view on the pros & cons of automation & human intervention.

The Comeback Strategy - How to Win Back Lapsed Customers & Drive Revenue
How to Win Back Lapsed Customers & Drive Revenue
Want more sales leads? Discover how re-engaging your lapsed and dormant customers can generate fresh leads at a fraction of the cost of new customer acquisition.

Turning Warm Data into Campaign Success: A Practical Guide
Warm data doesn’t always guarantee successful sales outreach campaigns, as '“warm” can mean different things to different people. In this article, we take a look at the complexities and challenges warm data poses for sales outreach campaigns, offering practical advice along the way to help you deliver more successful campaigns.

The Data Dilemma: Uncovering How Bad Data Impacts Your Marketing
Is bad data killing your marketing? From wasted resources to low-quality leads, we’re uncovering how bad data impacts marketing strategies & how to overcome it.

Virtual Meetings Success: How to Engage Different Types of Listeners
Andi Catt shares her thoughts on communicating on video calls, including understanding the different listener types to help promote better audience engagement.

Choosing the Right Live Web Chat Platform: Key Buying Considerations
Discover the key considerations for choosing the right live web chat platform for your business, ensuring it delivers excellent customer service and a good ROI.

From Local to Global: Building Sales Leads for International Expansion
Expanding your business overseas? Make sure it runs smoothly & successfully by discovering the best way to generate leads to establish an effective sales pipeline from the start.

Is Poor Lead Data Collection Sabotaging your Success?
Is Poor Lead Data Collection Sabotaging your Sales Success?
Discover how poor lead data collection processes can impact your sales funnel, plus expert insights on the most effective data gathering tactics to implement.

How we Deliver Results with a Robust Onboarding Process
Before the team at TCB pick up the phone to reach out to your prospects, it is crucial that our team are fully conversant with your offer.

5 Common Live Web Chat Mistakes and How to Avoid Making Them
Want your live web chat to deliver better customer service and ROI? In this blog we look at 5 common web chat mistakes and how to avoid them for better results.

How to Get Better Results from Webinar Follow Up
Are you getting the most from your webinar follow ups? TCB's Andi Catt gives her expert insights on how to maximise ROI from webinars and avoid leaving money on the table through effective webinar follow up processes.

Beating Sales Lead Wastage: Boost ROI with Smarter Lead Qualification
Beating Sales Lead Wastage: Boost ROI with Smarter Lead Qualification
Discover how to reduce sales lead wastage and increase ROI by using smart lead qualification and nurturing strategies that turn more leads into conversions.

5 Ways Live Web Chat Enhances B2B Customer Engagement
Discover how live web chat boosts customer satisfaction, increases conversion rates, and improves loyalty. Learn why B2B brands are using chat to support the full sales journey.

Andi Catt's Interview with B2B Marketing Consultant, Andrew Sanderson
Andi Catt’s interview with B2B Marketing Consultant, Andrew Sanderson from Ansaco, discusses how to effectively prioritise marketing process and technology.

12 Must-Know Statistics for B2B Industrial Marketing
12 Must-Know Statistics for B2B Industrial Marketing
Discover 12 data-backed statistics for B2B marketing in the industrial sector to keep you ahead of the curve & hone your approach to marketing and sales for meaningful results.

Celebrating International Women’s Day 2023
Celebrating International Women’s Day 2023
Celebrating International Women’s Day 2023, our MD, Andi Catt, reflects on TCB’s journey for creating a flexible working model that empowers female employees.
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The New UK Data Protection and Digital Information Bill [2022]
UK Data Protection and Digital Information Bill: What You Need to Know [2022]
Explore what the UK Data Protection and Digital Information Bill means for businesses, including key changes, compliance tips, and how to prepare.