Our Approach
How we drive B2B business development growth
At TCB, we work in partnership with our clients, taking a human-first, flexible approach to B2B business development. We take time to understand your brand, your goals, and your customers - shaping everything from how we structure campaigns to how we represent you in conversations. Our team is thoroughly briefed from the outset, using proposition guides, crib sheets, and FAQs - but never rigid scripts - so every interaction feels personal, informed, and on-brand.
Many of these conversations happen over the phone, but our support goes further - from refining messaging and enabling social selling to optimising digital touchpoints and nurturing leads across channels. With native speakers delivering campaigns in multiple languages, we also adapt tone, timing, and approach to suit each market. Whether you're launching a regional pilot or scaling globally, we build collaborative partnerships that help you grow with confidence.
Onboarding
Structured, thorough, and fast - so we hit the ground running
Before we make a call or send an email, we take the time to learn your business inside out. Our onboarding process is designed to give our team the insight and tools they need to engage with your audience naturally and credibly - not through scripts, but through structured conversations backed by knowledge. We run a condensed induction that covers your products, services, target audience, messaging, and positioning. Together, we develop campaign-specific materials including call flows, email templates, objection-handling crib sheets, and tailored FAQs. We also take care of the technical logistics - setting up branded email addresses, phone lines, reporting protocols, and CRM access where needed.
Every onboarding plan is mapped out step by step, with clear responsibilities, timelines, and deliverables to ensure your campaign is set up for success from day one, whether it’s a one-off campaign or the start of a long-term partnership.
Delivery
Flexible, multilingual project delivery tailored to your goals
We don’t believe in one-size-fits-all. Whether we’re qualifying leads, re-engaging lapsed customers, or running a global nurture programme, we tailor our delivery to match your goals, budget, and market conditions. That includes the number of languages, intensity of outreach, and time allocated per contact - all designed to deliver maximum ROI.
Our experienced team engage prospects by phone, email, and LinkedIn - in their language, in their time zone, and in your tone of voice. We record every interaction in our secure QuickBase CRM, giving you detailed reporting and clean, qualified leads. For retained clients, we often integrate directly with your CRM to reduce hand-off friction and ensure real-time visibility.
Delivery is always calibrated to what success looks like for you - from pilot projects in a few languages to multi-region, multi-channel global campaigns. However you need us to work, we scale to meet you there.
Reporting
Complete transparency. Real-time insight. Smarter decisions.
At TCB, we believe in full transparency - not just after the fact, but while the work is happening. We share real-time updates on leads generated and identified, so your sales team can act fast. Everything else, from activity stats to engagement trends and pipeline health, is delivered in a clear, structured monthly report providing a blend of metrics and insights.
In the early stages of a new project, we take an even more hands-on approach. We’ll regularly review early progress, share feedback, and fine-tune messaging, targeting and cadence. These sessions are collaborative, candid, and focused on getting the campaign dialled in.
We track the detail that matters: calls made, contacts verified, conversations had, buying signals surfaced. And we don’t sugar-coat. If something’s not working, we’ll tell you. More importantly, we’ll recommend what to do about it.
Data & Compliance
Robust processes. Responsible handling. Global compliance.
At TCB, we take data protection seriously. Whether we’re working with prospect data, CRM systems, or survey responses, we ensure full GDPR compliance and adhere to data protection laws across all jurisdictions, including cross-border transfers.
But it doesn’t stop there. We also ensure all our outreach activity complies fully with the Privacy and Electronic Communications Regulations (PECR). While GDPR governs how personal data is processed, PECR specifically covers the rules around direct marketing and electronic communications. We factor both into every campaign we run, so our clients’ B2B outreach is legally sound and privacy-conscious from day one.
We’ve built an end-to-end data governance framework that includes secure CRM environments, Data Processing Agreements (DPAs), and Transfer Impact Assessments. Our Head of Data & Systems ensures all protocols meet current UK, EU and USA requirements. With Cyber Essentials certification and regular staff training in data privacy and information security, we’re committed to keeping your customer data safe and compliant.
And because we’ve done the hard yards ourselves, we’re well-placed to support others. We offer data and compliance consultancy to help clients review and refine their own practices - so every campaign runs smoothly, securely, and with full peace of mind. Whether you need a GDPR audit, CRM review, or direct marketing compliance check, we’ll help ensure every campaign is not only effective - but also secure, ethical, and fully compliant with today’s data regulations.
“Our team bring decades of experience in providing outsourced global support and lead qualifying services to our B2B clients.”
— RACHEL STADDON, CLIENT SERVICE DIRECTOR
