Testimonials
Lead Qualification testimonials
HBK testimonial
“The TCB team’s capacity to rapidly learn our business has been impressive – and from day one they have exceeded our expectations. Our internal process of screening leads have improved and with the high quality leads we get through The Call Business activities, we are able to save valuable time of our sales force, which also has led to a higher trust in the marketing contribution. Further, I would like to mention the flawless collaboration with The Call Business. It is not often you meet vendors who takes such pride in your success as a customer as The Call Business does. I’ve been delighted with the results and would wholeheartedly recommend The Call Business.“
Christian Strarup, Senior Marketing Portfolio Manager, HBK
B&K Vibro GmbH testimonial
“We are now in our fifth year of working with TCB. We began our relationship in 2021 with the main objective being to qualify leads received from brochure downloads, webinar attendees and web site forms. At first, I was doubtful as to whether we would gain any additional benefit versus using our internal sales team. We began with a trial in EMEA, but this quickly grew to a global initiative.
What impressed me most was the time that TCB took to research our business and learn about the value that our products delivered, through interviews with our sales and product management teams.
We quickly learned that the quality of leads that we received was down to the quality of briefing that we provided. Our field sales teams previously might make an odd call to follow up a lead, but TCB were tenacious and persistent in trying to call customer prospects, sometimes 20 to 30 calls to reach a really important customer prospect.
We received regular reports and transcripts of calls, which demonstrated how well the training was being put into practice. Our customers appreciated being spoken to in their native languages and their friendly, yet professional, approach quickly identified and qualified the “hot leads”. TCB have generated hundreds of leads over their time working with us. The appointments made have been converted into several €M of pipeline and subsequently many new customers and new opportunities within existing customers.
We have also engaged TCB to manage our first-level technical support, which they not only manage effectively, but also convert a fair proportion of technical support queries into leads. Despite not being “techies”, TCB are able to absorb the benefits that our products and services bring and use conversations with our customers and prospects to subtly qualify them, in some cases better than our field sales team.”
Terry Siggins, Global Marketing & EMEA Sales Director, Brüel & Kjær Vibro
Brigade Electronics testimonial
“We started working with The Call Business in 2016. As part of our broad marketing activity, we generate a lot of leads via trade shows, but these leads need qualifying and those that are not yet ready to purchase from us need nurturing.
The Call Business work as an extension of our team, engaging and qualifying both on the telephone and via email. They fulfil requests for product literature, deal with FAQs, and keep in touch with those not yet ready to buy. When they have identified an opportunity to sell, they then book and confirm appointments for our regional sales managers. Their support enables our sales team to focus on real sales opportunities.
The Call Business are key to the success of our sales and marketing activity and are great to work with. Highly recommend them.”
Emily Hardy, UK Marketing Manager, Brigade Electronics
B&K Vibro GmbH testimonial
“From the start, we have been impressed by the team’s professionalism, their structured approach and the brilliant onboarding process. Due to their exceptional communication skills, they were able to engage with customers to discuss technically advanced and complex products within a very short timescale. As the results have exceeded our expectations, the project has successfully been extended, and we look forward to working with TCB on other projects in the near future.”
Jutta Schuler, Sen. Marketing Coordinator, B&K Vibro GmbH
