Business development strategy

Sales process review & optimisation

Many sales processes grow organically, but not always efficiently. To optimise sales processes, we audit your workflows to uncover breakdowns in lead handling, follow-up cadence, and CRM discipline. Using a mix of lead queue reviews, light-touch customer outreach, and mystery shopping, we identify where opportunities are being missed.

Then we work with your team to redesign the process, tighten accountability, and embed changes that stick. The result? Better visibility, faster follow-up, and fewer leads falling through the cracks.

Comms strategy & campaign planning

Effective campaigns are built on strategy, not just a list of names. And at TCB, we’re here to devise the right strategy for your business, by helping you shape communications plans that connect the dots between message, medium, audience, and outcome. Whether you're launching a new service, planning a nurture sequence, or promoting an event, we bring structure and clarity to every touchpoint. We provide support with content frameworks, call flows, campaign mapping, and real-time feedback loops - all tailored to your goals and grounded in what your customers actually care about.

Sales & marketing alignment

When sales and marketing pull in different directions, opportunities get lost. We help unify teams around shared definitions, targets, and handoff processes. From revising lead scoring models to building SLAs between departments, we make sure both sides are working together - fully aligned.

We also collaborate to create shared reporting frameworks that track engagement and outcomes across the funnel, ensuring transparency, accountability, and a smoother path from first contact to closed deal.

Technical systems optimisation

Your business development strategy is only as good as the systems that support it. We help you get the most from your CRM, marketing automation platforms, and data architecture. Whether you’re struggling with Salesforce adoption, juggling multiple disconnected tools, or migrating to a new member or customer management system, we’ve done it - and we’ve got the playbook. We define requirements, map workflows, assess tools, and manage data migration and configuration. We also build custom apps when needed, ensuring your systems support your people - not the other way around.

Data & compliance consultancy

From campaign efficiency to regulatory compliance, clean, well-managed data is essential. At TCB, we partner with you to audit, structure, and organise your customer data to meet both operational and legal requirements - wherever you do business. Our consultancy services cover everything from database audits, segmentation strategy, and consent management to policy documentation, data processing agreements, and DPIA support.

We’re fully aligned with UK GDPR but also work to ensure compliance with the relevant data protection laws in every jurisdiction our clients operate - from EU GDPR to PECR, CCPA and beyond. Whether we're collaborating with your internal DPO or acting as your outsourced advisor, we equip you with the knowledge to manage data with confidence, protect your customers, and safeguard your brand.