Our Services
Strategic lead generation
Modern lead generation strategy isn’t about volume - it’s about relevance. At TCB, we take a human-first, account-based approach to finding and engaging the right people. With deep research, tailored content, and multilingual outreach, we connect with key decision-makers and influencers to build visibility, credibility, and commercial momentum. Whether we’re targeting high-value accounts or nurturing leads with long-term interest, we act as an extension of your team to open doors and ignite meaningful conversations.
Account-based marketing (ABM)
Our account-based marketing services are built for focus and impact. We start by defining your ideal customer profile and mapping out key personas - from technical specifiers and end-users to decision-makers and budget holders. We create highly targeted contact lists, initiate early engagement via LinkedIn and content sharing, then follow up with customised outreach in multiple languages. Every conversation is personalised, every insight captured, and every opportunity nurtured with care.
Audience research & profiling
We don’t rely on off-the-shelf data. Our lead generation team builds prospect lists from the ground up - using desk research and direct outreach to identify and verify decision-makers. We go beyond names to uncover roles, responsibilities, and business context - the kind of detail that drives meaningful engagement. We also keep your data clean, current, and compliant so your campaigns always hit the mark.
Content creation & awareness building
We collaborate with your marketing team or agency to craft content strategies that speak to your audience. From LinkedIn campaigns and video content to blog posts and ads, we use the right formats to build awareness across key channels. We need to build clear brand recognition and credibility so that by the time we make contact, your audience already knows who you are. By establishing awareness in advance, our direct outreach is far from a cold call - we’re recognised contacts, not strangers.
Social selling & LinkedIn marketing
We use LinkedIn as a strategic comms channel - building brand presence, credibility, and relationships in a natural, authentic way. Whether we’re sharing content, joining discussions, or interacting with posts, we put your brand in front of the right people at the right time.
Our social selling outreach blends connection requests, personalised InMail, engaging posts and thoughtful follow-ups to build trust and familiarity — nurturing relationships well before any sales conversation begins.
Lead nurturing & keep-in-touch programmes
B2B sales cycles - especially in the industrial sector - can be long and complex, which is why consistent visibility matters. We stay visible so you stay relevant, right up to the point of purchase.
At TCB, we create personalised customer nurturing programmes that keep you in touch with prospects over time. Through relevant content, consistent outreach, and smart use of behavioural signals, we ensure your brand stays top-of-mind until your prospects are ready to take the next step.
