The Bicycle Association case study: Selecting the right technology  

Following a strategic review, the board set out to reassess its technology stack. the goals: build a unified view of its member organisations and individuals, boost operational efficiency through automation, and use technology to engage members in new, digital ways that deliver value.

The Approach

Having already worked together, the association asked us to help identify and recommend the right tech solution - one that met its current and future needs and could support stronger member relationships.

We led the process end to end - from gathering business requirements to mapping out options, running the evaluation and recommending a final choice. We also handled commercial negotiations and helped shape the business case for change.

As implementation got underway, we supported data migration and acted as a hands-on stakeholder throughout onboarding and transition.

We started by auditing the current tech stack - spotting what was working and where improvements were needed. We then ran sessions with key stakeholders to define what the future should look like and built a shortlist of marketing tech options that fit the bill.

We put together a request for proposal, briefed the suppliers, and organised demos and Q&A sessions. We created evaluation criteria, co-ran the assessment process, and agreed on the best-fit option before negotiating commercial terms.

Once the decision was made, we led the data migration and stayed close to the onboarding work - giving practical advice and recommendations to help make the transition smooth and the new platform a success.

The Results

The association has now completed the move to its new platform - and it’s already paying off. Members are enjoying a much better digital experience, new membership products have been launched, and membership marketing and membership management costs are on track to fall.