Strategy testimonials

CycleScheme GrassRoots testimonial

“In 2016 I brought The Call Business into CycleScheme to improve our customer sign ups. Our marketing had been effective and we had high volumes of employers registering to provide cycle-to-work for their staff. There was a high attrition rate between registration and full participation, with the employer launching the scheme to their staff, promoting it effectively and getting their staff signing up to buy bikes. We used The Call Business to call every new company that signed up to support them in getting their scheme launched and to gain insight on any barriers with the user journey.

The feedback we got was invaluable, it informed changes and adjustments to our internal process, our employer portal user journey and the collateral we provided to employers. The pilot was extended beyond the initial three months and in the first year of our engagement with The Call Business there was a notable increase in transaction levels proving the engagement had positive effects.

The The Call Business team became a vital part of our customer engagement team working not only with CycleScheme but with other schemes within the Hawk Incentives portfolio. They’ve worked on cross-selling, upselling, customer surveys, event management and appointment setting. They are professional and always deliver results. Great people to work with, amazing work ethic and value for money.”

Julie Coxhill Product Director GrassRoots CycleScheme 2014-2019