Case Study
Instinct Studios: strategic innovation to reach a hard-to-reach audience
Instinct Studios came to TCB with a challenge: how to engage a highly selective, time-poor audience of senior decision-makers in the financial services sector - an audience they had struggled to reach through traditional methods. We worked closely with them to develop a bold, creative strategy from the ground up - one that combined targeted pre-event research, standout marketing assets, and structured follow-up. The result? Over 20 high-quality sales opportunities from a single event - and a long-term partnership built on trust, creativity, and results.
The Client
Instinct Studios is a design and innovation consultancy working exclusively with financial services organisations. They specialise in crafting smarter customer experiences across digital channels - including web, mobile, and touch-enabled interfaces.
The Challenge
Operating in a fast-moving and highly competitive space, Instinct needed to cut through the noise and secure meaningful conversations with senior decision-makers - quickly. Rather than invest in a permanent internal resource, they wanted a trusted partner who could scale outreach, deliver insight, and provide impact without the long term commitment of recruitment.
The Objective
Identify and qualify the most relevant prospects attending a high-profile fund management event
Make a lasting impression through standout, high-quality marketing assets
Follow up with delegates to convert event conversations into commercial opportunities
The Approach
Pre-event targeting
We researched over 100 event delegates via LinkedIn - identifying key roles, responsibilities, and visual profiles to ensure Instinct’s team could approach their top targets with confidence. This upfront work made the outreach more strategic and focused.
Creative asset strategy
To cut through, we proposed sending bespoke video cards: high-quality mailers with embedded video screens, showcasing Instinct’s “Fund Explorer” product. These were expensive but the client felt it was worthwhile as it gave them real standout.
Onsite support & live engagement
Our Account Director attended the event alongside Instinct’s team - supporting on-the-ground outreach and tracking interactions. We built a profile on each delegate and fed everything into the CRM, helping shape fast, relevant follow-up after the event.
Follow-up & conversion
Within days, video cards were sent to the top 50 prospects, followed by phone outreach to reinforce the message and move opportunities forward.
The results
13 hot prospects identified immediately after the event
8 additional prospects progressed into live opportunities
Over 20 qualified sales conversations from a single event
Long-term partnership: Our success at this event led to further collaborations, including support at additional events and new outreach campaigns
Client comment
“The team at TCB are fearless, creative and persistent. We’ve used them several times now. They’re full of ideas, they know what works, and they’re very cost-effective compared to trying to build the same kind of scale internally.”
— Jeremy Mugridge, Marketing Director, Instinct Studios
